Build 2 Benefit Event Calendar


How to Build Digital Brands in B2B
Monday, 22 September 2014, 6.00pm - 8.00pm
Media One Hotel, Media City, Dubai

Research by ‘Smart Insights’ shows that nearly half  of B2B companies don’t yet have a planned digital marketing strategy for their brand. So we asked one of Dubai’s top lecturers and consultants from the Digital Marketing Institute Middle East to share key insights to help build a digital brand to grow your business.

This session includes:
  • Introduction to digital brands
  • Building client loyalty through social media
  • Mobile marketing as part of a marketing strategy
  • Power of apps
  • Examples of successful results


Christian Farioli is a digital marketing pioneer who has formerly worked with Oracle in Europe and as Sales and Marketing Director with Al Habtoor in Dubai.

He now owns several businesses and specialises in digital marketing consulting, business development and training. Christianís areas of expertise include:
digital marketing strategy, SEM/PPC, display advertising, mobile marketing and web analytics.


The Significance of Market Share and Market Sizing in B2B
Monday, 20 October 2014, 6.00pm - 8.00pm
Media One Hotel, Media City, Dubai

Do you really know the full potential for your company? Specifically - What is the size of the market that you play in? And what is your current market share? The answers to these two questions are the foundation for your marketing planning. The challenge is how to answer these questions and have confidence in the numbers.


Pandy leads the research and advisory division at Glasgow Consulting Group (GCG) Dubai. GCG is Middle East's premier research and growth strategy firm. GCG uses a fact-based research approach which is proven across a wide range of sectors to deliver precise and comprehensive information that is used by clients to fuel decision making and drive business strategy. A believer in "GIVERS GAIN - What goes around, comes around". An avid Networker 7,500+ first level connections.

Geographic focus: MENA region (including SAUDI ARABIA, IRAN, IRAQ and UAE)


Connect 2 Opportunity BMA14 Global Conference
Wednesday, 19 November 2014, 8am-2.30pm
Le Meridien Beach Resort & Spa, Dubai

After last year's undeniable success, this year's conference will focus on the key trends and technologies that are beginning to dominate B2B marketing, demonstrated through case studies presentations and discussion panels.

More information coming soon!

Event Registration

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