Build 2 Benefit Event Calendar


Connect 2 Opportunity BMA14 Global Conference
Wednesday, 19 November 2014, 8am-2.30pm
Le Meridien Beach Resort & Spa, Dubai

With the theme Your Connection to B2B, this years’ conference will allow marketing professionals to connect with local and international thought leaders, industry peers, and the latest advancements in business marketing.

Speakers will discuss topics such as: emotional engagement in B2B; new B2B strategies; creative innovation; the growing tension between creativity and data-driven marketing and new content marketing models and selling the Big Idea.

Our incredible line up includes:

  • Joel Harrison - international key-note speaker and Editor-in-Chief of B2B Marketing magazine from the UK
  • Khaled Ismail - Regional VP Communications of Tetrapak
  • Mathew Ranson - senior brand strategist and director and strategic capability partner to Dubai SME; an agency of the Department of Economic Development - Government of Dubai. 
  • Phil Lynagh - Managing Director at Gyro, one of the largest global B2B Agencies. Gyro won 2014 BMA Global B2B Agency of the Year and is an Advertising Age Top 50 agency.
  • Karthik Ramamurthy, regional head of (IPSOS), Ipsos Business Consulting, a pioneer and leading company in the market intelligence and growth strategy consulting arena.
The half-day event runs from 8 am to 2:30 pm, cost includes access to the conference, a networking coffee break and full lunch buffet. Registrations can be done through the event registration link on the right of this page or by email:

BMA Members: AED345
Non-Members:  AED495

More information coming soon!


The Significance of Market Share and Market Sizing in B2B
Monday, 20 October 2014, 6.00pm - 8.00pm
Media One Hotel, Media City, Dubai

Do you really know the full potential for your company? Specifically - What is the size of the market that you play in? And what is your current market share? The answers to these two questions are the foundation for your marketing planning. The challenge is how to answer these questions and have confidence in the numbers.


Vishal Pandy leads the research and advisory division at Glasgow Consulting Group (GCG) Dubai. GCG is Middle East's premier research and growth strategy firm. GCG uses a fact-based research approach which is proven across a wide range of sectors to deliver precise and comprehensive information that is used by clients to fuel decision making and drive business strategy. A believer in "GIVERS GAIN - What goes around, comes around". An avid Networker 7,500+ first level connections.

Geographic focus: MENA region (including SAUDI ARABIA, IRAN, IRAQ and UAE)

Event Registration

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